To make bread that customers want to eat daily, our products contain only high-quality, domestically sourced ingredients selected by our artisan bakers, including flour and dairy products like butter to cane sugar, salt, and homemade yeast. While bread isn't native to Japan, our baked products melt in your mouth and have a slightly nostalgic flavor from Japan-made ingredients.

Wheat's flavor profile changes significantly based on where it's grown and how it's manufactured. And the possibilities for custom-blended flours are endless. The boulangerie has finally produced what it considers the optimal blended flour, achieved by altering the combination and formula to match the season, temperature, climate, and temporal backdrop. Embodying its brand name, Et Nunc (“the day’s deliciousness”) also expresses originality through the flour itself since daily conditions dictate how the blend is modified. This is how delicious bread can be baked every day.

Ingredients deemed delicious are used rather than relying on whether they are costly or inexpensive. Moreover, respect towards producers and manufacturers of flour, dairy products, and other ingredients in general is never forgotten. Beyond the taste and texture of the bread, thoughtful consideration is also given to envisioning the various scenarios where people will eat it, and adjusting the combination and proportion of ingredients accordingly. The brand believes that professional baking involves a close interaction between the baker and ingredients to convey certain sentiments, sparing no effort to bring out their flavorful potential.

The brand consistently strives to develop new, exciting, and delicious products. With these developments, there's also a desire to suggest suitable environments and moments for their enjoyment. Driven by a desire to bring joy to loved ones through food, the brand continues to creatively produce “many delicious things.”